Promote ANYTHING Online

In the wonderful world of social networking, there’s your followers and those you’re following. That’s what they’re called on Twitter, but they’re known as friends on Facebook (or fans if you set up separate pages outside your main profile). There’s more names than that, but it all comes down to those you’re watching and those who are watching you.

Having lots of followers and following lots yourself must be the way to go, right? After all, it’s SOCIAL networking, so you should connect with as many people as possible…shouldn’t you??

Only if the thought of completely losing your mind appeals to you.

Those you follow are preferably those from whom you most want to receive a particular benefit: education on a topic of their expertise or entertainment most often. You may want to follow people with similar likes and interests as your own. You DON’T want to follow any others with either no benefit or nothing much in common: they’ll just became very uninteresting or annoying in short order and you’ll have to take the time to unfollow them. Usually that’s easy, but why spend time doing somthing like that if you choose wisely at the outset?

Size, literally, doesn’t matter in terms of how many people follow you. The more important issue is that they are engaged and interested in you and what you offer to them. People who care are more apt to pay some attention to you and your messages and interact meaningfully.

Don’t worry about building a huge following on social networking sites. Concern yourself more with developing a binding relationship with those who chose to follow you as well as those you choose to follow.

Make your motto “Quality before quantity” and your social networking efforts will be much more rewarding for everyone involved!