There’s an interesting trend among several bigtime bloggers. It seems they’re blowing their diets by loading up on cheesecake.
I don’t mean the dessert, but rather the popular term for pretty and often scantily clad women. Women that appear on blog posts of all kinds, no matter what the subject.
Sometimes it’s appropriate, like in this post. Usually it’s just…eye candy and totally irrelevant.
The big bloggers claim it helps reader retention of both male AND female readers.
I wonder if my wife would share that opinion were she looking over my shoulder at one…
We’re surrounded by such images all day, every day in the “real” world. My feeling is if an image doesn’t support what the reader is reading, pick another that does. It can only reinforce your message and provide a visual reminder of said message.
If you want to be memorable, do it in a way that at least makes sense.
3 responses so far ↓
Alan Petersen // Jul 23, 2008 at 2:36 pm
Good posit. This is also a popular ploy used on YouTube. Use the image of a scantily dressed woman for your thumbnail to trick people to click on your Internet marketing video that has nothing to do with the image used for the video.
Cheap tricks that although might get you views, I doubt converts to sales.
Dan // Jul 23, 2008 at 3:34 pm
The worst of it is that it’s a cheap trick endorsed and encouraged by some very recognizable names which I won’t mention here.
My biggest question is: Are these posts read and acted upon positively by most members of a given target market. Gotta wonder…
Leisa Watkins // Jul 28, 2008 at 10:19 pm
Interesting article.
I read about a study that was done not to long ago (I can’t recall the source) where the click through rate was significantly higher on ads with scantily dressed women were featured in the images. However, it didn’t say anything about it increasing the click through rate for women.
I tend to avoid the ones that have scantily dressed women on them so I must be in the minority.
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